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This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the sa
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In today's market, people value not only the quality of what they buy, but also the pleasure and the comfort they feel when they're buying. So a store should of
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The Shopping Experience
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This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the sa