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Type: BOOK - Published: 2021-04-30 - Publisher: University of Pennsylvania Press
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Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witne
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Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn
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Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a