Download or read book The Starbucks Corporation: past, present and future written by Thomas Strutzmann and published by GRIN Verlag. This book was released on 2012-07-26 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success? Mistakes which other companies did - and Starbucks not: -companies didn?t rise enough money to finance growth -companies franchised too early and too widely -companies lost control of quality -companies didn?t invest in systems and processes -companies hired inexperienced people or the wrong people -companies were so eager to grow that they picked the wrong real estate locations. -companies didn?t have the discipline to walk away from a site if they couldn?t make the economics work. -All of them lost money, they didn?t use their years of losses to build a strong foundation for growth. You can?t create a world-class enterprise without investing it.