Book of Donmon Teith

This engaging text takes an evenhanded approach to major theoretical paradigms in evaluation and builds a bridge from them to evaluation practice. Featuring hel

This book is meant to serve as a resource for beginning students of applied ethics who require a very basic understanding of a few of the more common normative

Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that incl

In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows

The leading text that covers both the theory and practice of evaluation in one engaging volume has now been revised and updated with additional evaluation appro