Book of Donmon Teith

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole

This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. C

Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free t

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling a