Book of Donmon Teith

In this history of new media technologies, leading media and cultural theorists examine new media against the background of traditional media such as film, phot

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Interne

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues.

Discusses the impact online social networking has had on business, politics, media, and culture, and how it will affect the future.

The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it co