Trust Me, PR Is Dead
Author | : Robert Phillips |
Publisher | : |
Total Pages | : 336 |
Release | : 2015-06-18 |
ISBN-10 | : 1783520833 |
ISBN-13 | : 9781783520831 |
Rating | : 4/5 (831 Downloads) |
Book Synopsis Trust Me, PR Is Dead by : Robert Phillips
Download or read book Trust Me, PR Is Dead written by Robert Phillips and published by . This book was released on 2015-06-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In an age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. 'Spin' is over: the message cannot be managed any more. Capturing the story of a PR industry seemingly unaware of its own death throes, as the time of old industries comes to an end Robert sets out to answer this question: 'if everything is dead, what comes next?'--