Book of Donmon Teith

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better busin

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

"Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to w

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the