Download or read book Vegan Ventures written by Katrina Fox and published by O'Keefe & Fox Industries Pty Limited. This book was released on 2015-09-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ultimate guide on how to start and grow a business run on vegan principles. Written by award-winning journalist Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, UK and Australia. Among the numerous nuggets of wisdom, you'll learn:How to figure out the purpose of your business and why it's so importantHow your mindset can sabotage your business success and what to do to ensure that doesn't happenHow to get regular, positive media coverage for your products or services, no matter what your PR budget isCommon branding mistakes and how to avoid themSocial media 'Do's' and 'Don'ts'How much you should use the word 'vegan' in your branding or marketing