What Would Google Do?

What Would Google Do?
Author :
Publisher : Harper Collins
Total Pages : 290
Release :
ISBN-10 : 9780061709692
ISBN-13 : 0061709697
Rating : 4/5 (697 Downloads)

Book Synopsis What Would Google Do? by : Jeff Jarvis

Download or read book What Would Google Do? written by Jeff Jarvis and published by Harper Collins. This book was released on 2011-09-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.


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