Million Cars for Billion People

Million Cars for Billion People
Author :
Publisher : One Point Six Technology Pvt Ltd
Total Pages : 274
Release :
ISBN-10 : 9789384027742
ISBN-13 : 938402774X
Rating : 4/5 (74X Downloads)

Book Synopsis Million Cars for Billion People by : Gautam Sen

Download or read book Million Cars for Billion People written by Gautam Sen and published by One Point Six Technology Pvt Ltd. This book was released on 2014-10-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed the landscape of America. Though the Maruti 800, the Tata Indica, the Hyundai Santro and the Maruti Alto, became engines of growth for India, these cars neither drove away the cow nor changed the way Indians travelled. Tata’s Nano was expected to change all that and become the ultimate people’s car, capturing the imagination of the middle class across nations and cultures. In spite of its petite dimensions, the Nano was meant to stand tall. Yet it did not. What caused it to fail and fall from grace despite being lauded as the ‘right product at the right time’ and ‘the most significant new car since the Ford Model T was introduced 100 years ago’? But is it really all over or is there still hope for India’s ‘little wonder’? What will the people’s cars of tomorrow be like? A Million Cars for a Billion People delves into the questions, concerns and doubts, as well as the many misconceptions and myths, that have gathered momentum over the years about India’s automotive history and the industry’s mission to create a true ‘people’s car’. The very first cars that came to India; the early beginnings of the industry; the nascent history of the automobile across nations like Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with authority and charm, from the viewpoint of the quest for the ultimate people’s car.


Million Cars for Billion People Related Books

Million Cars for Billion People
Language: en
Pages: 274
Authors: Gautam Sen
Categories: Business & Economics
Type: BOOK - Published: 2014-10-11 - Publisher: One Point Six Technology Pvt Ltd

DOWNLOAD EBOOK

Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulu
Air Pollution
Language: en
Pages: 826
Authors: Jeremy Colls
Categories: Nature
Type: BOOK - Published: 2017-07-12 - Publisher: CRC Press

DOWNLOAD EBOOK

A one stop, comprehensive textbook, covering the three essential components of air pollution science. The Third Edition has been updated with the latest develop
Petroleum Refining
Language: en
Pages: 723
Authors: Mark J. Kaiser
Categories: Science
Type: BOOK - Published: 2019-09-11 - Publisher: CRC Press

DOWNLOAD EBOOK

For four decades, Petroleum Refining has guided thousands of readers toward a reliable understanding of the field, and through the years has become the standard
Climate Change and Global Energy Security
Language: en
Pages: 427
Authors: Marilyn A. Brown
Categories: Science
Type: BOOK - Published: 2011-08-12 - Publisher: MIT Press

DOWNLOAD EBOOK

An exploration of commercially available technologies that can enhance energy security and address climate change and public policy options crucial to their ado
Cover Your Assets and Become Your Own Liability
Language: en
Pages: 286
Authors: Gene Landrum
Categories: Business & Economics
Type: BOOK - Published: 2009-11-01 - Publisher: Morgan James Publishing

DOWNLOAD EBOOK

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow While America was landing on the moon, Japan was landing in our living room. One nation focused