Download or read book Moderating Focus Groups written by Thomas L. Greenbaum and published by SAGE Publications. This book was released on 1999-11-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.