Related Books

Introduction to Advertising and Promotion
Language: en
Pages: 840
Authors: George Edward Belch
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw-Hill/Irwin

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Advertising and Promotion
Language: en
Pages: 330
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2021-01-27 - Publisher: SAGE

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu
Launch! Advertising and Promotion in Real Time
Language: en
Pages: 316
Authors: Michael Solomon
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
Advertising and Sales Promotion Strategy
Language: en
Pages: 528
Authors: Gerard J. Tellis
Categories: Advertising
Type: BOOK - Published: 1997 - Publisher: Prentice Hall

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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th
Retail Advertising and Promotion
Language: en
Pages: 449
Authors: Jay Diamond
Categories: Business & Economics
Type: BOOK - Published: 2011-03-17 - Publisher: Bloomsbury Publishing USA

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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The