Book of Donmon Teith

Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the con

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers loo

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s