Book of Donmon Teith

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke

This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a glob

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in t

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnection