Book of Donmon Teith

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its m

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte

This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.