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Advertising Management : Theory & Practice
Language: en
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Advertising Management : Theory & Practice

Authors: Dr. Mahendra Kumar Padhy
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Type: BOOK - Published: 2011-06 - Publisher: Laxmi Publications

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Advertising Management

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Advertising Theory
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Advertising Theory

Authors: Shelly Rodgers
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Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary
Advertising Management : Theory and Practice
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Advertising Management : Theory and Practice

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Advertising Management: Theory and Practice
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Advertising Management: Theory and Practice

Authors: Kyle Hill
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The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketi