Related Books

Aesthetics and Style in Strategy
Language: en
Pages: 216
Authors: Gino Cattani
Categories: Business & Economics
Type: BOOK - Published: 2020-11-09 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe
Aesthetics and Style in Strategy
Language: en
Pages: 348
Authors: Gino Cattani
Categories: Business & Economics
Type: BOOK - Published: 2020-10-12 - Publisher: Emerald Publishing Limited

DOWNLOAD EBOOK

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe
Aesthetics and Style in Strategy
Language: en
Pages: 348
Authors: Gino Cattani
Categories: Business & Economics
Type: BOOK - Published: 2020-10-12 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe
Marketing Aesthetics
Language: en
Pages: 554
Authors: Alex Simonson
Categories: Business & Economics
Type: BOOK - Published: 1997-08-30 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa
The Substance of Style
Language: en
Pages: 273
Authors: Virginia Postrel
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

DOWNLOAD EBOOK

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory exp