Always On: Advertising, Marketing, and Media in an Era of Consumer Control

Always On: Advertising, Marketing, and Media in an Era of Consumer Control
Author :
Publisher : McGraw Hill Professional
Total Pages : 225
Release :
ISBN-10 : 9780071508292
ISBN-13 : 0071508295
Rating : 4/5 (295 Downloads)

Book Synopsis Always On: Advertising, Marketing, and Media in an Era of Consumer Control by : Christopher Vollmer

Download or read book Always On: Advertising, Marketing, and Media in an Era of Consumer Control written by Christopher Vollmer and published by McGraw Hill Professional. This book was released on 2008-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.


Always On: Advertising, Marketing, and Media in an Era of Consumer Control Related Books

Always On: Advertising, Marketing, and Media in an Era of Consumer Control
Language: en
Pages: 225
Authors: Christopher Vollmer
Categories: Business & Economics
Type: BOOK - Published: 2008-04-15 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentiall
Always On
Language: en
Pages:
Authors: Christopher Vollmer
Categories:
Type: BOOK - Published: 2008 - Publisher:

DOWNLOAD EBOOK

The Dark Side of CRM
Language: en
Pages: 323
Authors: Bang Nguyen
Categories: Business & Economics
Type: BOOK - Published: 2015-09-04 - Publisher: Routledge

DOWNLOAD EBOOK

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employe
Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance
Language: en
Pages: 2004
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2012-06-03 - Publisher: University of Belgrade, Faculty of Organizational Sciences

DOWNLOAD EBOOK

Proceedings of the XVI International symposium Symorg 2018
Language: en
Pages: 1161
Authors: Nevenka Žarkić-Joksimović
Categories: Business & Economics
Type: BOOK - Published: 2018-06-12 - Publisher: University of Belgrade, Faculty of Organizational Sciences

DOWNLOAD EBOOK