Download or read book An Introduction to Rhetorical Communication written by James C. McCroskey and published by Prentice Hall. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful book guides readers through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides a solid grounding in the rhetorical tradition and the basis for developing effective messages. For anyone interested in Public Speaking, Persuasion, or Introductory Rhetorical Theory.