Book of Donmon Teith

A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultant

Almost without exception, everything human beings undertake involves a choice. In recent years there has been a growing interest in the development and applicat

Originally published in 1981. Discrete-choice modelling is an area of econometrics where significant advances have been made at the research level. This book pr

Applied Latent Class Analysis introduces several innovations in latent class analysis to a wider audience of researchers. Many of the world's leading innovators

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally