Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author :
Publisher : Springer
Total Pages : 339
Release :
ISBN-10 : 9781137359179
ISBN-13 : 113735917X
Rating : 4/5 (17X Downloads)

Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.


Asian Brand Strategy (Revised and Updated) Related Books

Asian Brand Strategy (Revised and Updated)
Language: en
Pages: 339
Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2016-02-11 - Publisher: Springer

DOWNLOAD EBOOK

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us
Asian Brand Strategy
Language: en
Pages: 254
Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2005-10-17 - Publisher: Springer

DOWNLOAD EBOOK

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Language: en
Pages: 344
Authors: Kotler Philip
Categories: Business & Economics
Type: BOOK - Published: 2019-03-15 - Publisher: World Scientific

DOWNLOAD EBOOK

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new
Global Strategies for Emerging Asia
Language: en
Pages: 352
Authors: Anil K. Gupta
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the g
Building Brands in Asia
Language: en
Pages: 238
Authors: Tim Andrews
Categories: Business & Economics
Type: BOOK - Published: 2017-05-18 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Founda