Superior Customer Value

Superior Customer Value
Author :
Publisher : Routledge
Total Pages : 218
Release :
ISBN-10 : 9781351214322
ISBN-13 : 1351214322
Rating : 4/5 (322 Downloads)

Book Synopsis Superior Customer Value by : Art Weinstein

Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.


Superior Customer Value Related Books

Superior Customer Value
Language: en
Pages: 218
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

DOWNLOAD EBOOK

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
Magnetic
Language: en
Pages: 208
Authors: Joe Calloway
Categories: Business & Economics
Type: BOOK - Published: 2015-10-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers.
Blue Ocean Shift
Language: en
Pages: 286
Authors: W. Chan Kim
Categories: Business & Economics
Type: BOOK - Published: 2017-09-26 - Publisher: Hachette Books

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million c
New Urban Management: Attracting Value Flows to Branded Hubs
Language: en
Pages: 157
Authors: A. Anttiroiko
Categories: Business & Economics
Type: BOOK - Published: 2015-06-02 - Publisher: Springer

DOWNLOAD EBOOK

New Urban Management discusses how the logic of economic flows poses a challenge to local governments throughout the world. The book argues that the increased f
Inbound Selling
Language: en
Pages: 288
Authors: Brian Signorelli
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust a