Brand Experiences

Brand Experiences
Author :
Publisher :
Total Pages : 166
Release :
ISBN-10 : 173387450X
ISBN-13 : 9781733874502
Rating : 4/5 (502 Downloads)

Book Synopsis Brand Experiences by : Steve Randazzo

Download or read book Brand Experiences written by Steve Randazzo and published by . This book was released on 2019-05-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.


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Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today