Book of Donmon Teith

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development

Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionab

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.