Book of Donmon Teith

The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative mod

Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the pro

In step with the growing interest in place attachment, this volume examines the phenomena from the perspective of several disciplines-including anthropology, fo