Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Author :
Publisher : IGI Global
Total Pages : 429
Release :
ISBN-10 : 9781466644311
ISBN-13 : 1466644311
Rating : 4/5 (311 Downloads)

Book Synopsis Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by : Kapoor, Avinash

Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.


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