Branding Berlin

Branding Berlin
Author :
Publisher : Taylor & Francis
Total Pages : 287
Release :
ISBN-10 : 9781000914214
ISBN-13 : 1000914216
Rating : 4/5 (216 Downloads)

Book Synopsis Branding Berlin by : Katrina Sark

Download or read book Branding Berlin written by Katrina Sark and published by Taylor & Francis. This book was released on 2023-07-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin. Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin’s branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin’s present and future. This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.


Branding Berlin Related Books

Branding Berlin
Language: en
Pages: 287
Authors: Katrina Sark
Categories: Business & Economics
Type: BOOK - Published: 2023-07-21 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin. Branding Berlin: From Division to the Cultural Ca
Staging the New Berlin
Language: en
Pages: 481
Authors: Claire Colomb
Categories: Architecture
Type: BOOK - Published: 2013-06-17 - Publisher: Routledge

DOWNLOAD EBOOK

This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic so
City Branding
Language: en
Pages: 308
Authors: Alberto Vanolo
Categories: Architecture
Type: BOOK - Published: 2017-02-03 - Publisher: Routledge

DOWNLOAD EBOOK

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
Branding the Middle East
Language: en
Pages: 676
Authors: Steffen Wippel
Categories: Business & Economics
Type: BOOK - Published: 2023-10-02 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the
Rethinking Place Branding
Language: en
Pages: 252
Authors: Mihalis Kavaratzis
Categories: Business & Economics
Type: BOOK - Published: 2014-11-25 - Publisher: Springer

DOWNLOAD EBOOK

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de