Book of Donmon Teith

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

Within the public sector, strategies are not designed to influence markets, but instead to guide operations within a complex environment of multilateral power,

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t