BrandLife: Concept Stores and Pop-Ups
Author | : Viction:ary |
Publisher | : |
Total Pages | : 280 |
Release | : 2019-03 |
ISBN-10 | : 9887774790 |
ISBN-13 | : 9789887774792 |
Rating | : 4/5 (792 Downloads) |
Download or read book BrandLife: Concept Stores and Pop-Ups written by Viction:ary and published by . This book was released on 2019-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.