BrandLife: Concept Stores and Pop-Ups

BrandLife: Concept Stores and Pop-Ups
Author :
Publisher :
Total Pages : 280
Release :
ISBN-10 : 9887774790
ISBN-13 : 9789887774792
Rating : 4/5 (792 Downloads)

Book Synopsis BrandLife: Concept Stores and Pop-Ups by : Viction:ary

Download or read book BrandLife: Concept Stores and Pop-Ups written by Viction:ary and published by . This book was released on 2019-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.


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