Related Books
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2002-10-02 - Publisher: Jossey-Bass
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can he
Language: en
Pages:
Pages:
Type: BOOK - Published: 2002-12-01 - Publisher: Jossey-Bass
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2007 - Publisher: Harvard Business Review Press
leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.