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Business Research Methods
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The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a go
Business Research Methods
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Previous edition published as by Alan Bryman & Emma Bell.
Business Research Methods
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An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives
Business Research Methods
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Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform busines
Business Research Methods 3e
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Each chapter is filled with examples that provide context for the theories and concepts being discussed.