Book of Donmon Teith

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about

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Merlin the wizard challenges readers to become wizards like himself by deciphering clues hidden in his guide to wizardry.

Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron