Campaign Craft

Campaign Craft
Author :
Publisher : Praeger
Total Pages : 260
Release :
ISBN-10 : UOM:39015066414510
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Campaign Craft by : Daniel M. Shea

Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.


Campaign Craft Related Books

Campaign Craft
Language: en
Pages: 260
Authors: Daniel M. Shea
Categories: Political Science
Type: BOOK - Published: 2006 - Publisher: Praeger

DOWNLOAD EBOOK

Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campa
Campaign Craft
Language: en
Pages: 309
Authors: Michael J. Burton
Categories: Political Science
Type: BOOK - Published: 2015-06-23 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to vo
Campaign Craft
Language: en
Pages: 344
Authors: Michael J. Burton
Categories: Political Science
Type: BOOK - Published: 2015-06-23 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to vo
Campaign Craft
Language: en
Pages: 264
Authors: Daniel M. Shea
Categories: Political Science
Type: BOOK - Published: 2001 - Publisher: Greenwood

DOWNLOAD EBOOK

A comprehensive guide to and analysis of modern political campaign communication.
The Victory Lab
Language: en
Pages: 402
Authors: Sasha Issenberg
Categories: Political Science
Type: BOOK - Published: 2013-09-17 - Publisher: Crown

DOWNLOAD EBOOK

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern