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Car Guys vs. Bean Counters
Language: en
Pages: 289
Authors: Bob Lutz
Categories: Business & Economics
Type: BOOK - Published: 2013-05-28 - Publisher: Penguin

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“One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.
Guts
Language: en
Pages: 256
Authors: Robert A. Lutz
Categories: Business & Economics
Type: BOOK - Published: 1998-09-29 - Publisher: John Wiley & Sons

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Provides Chrysler's Senior Manager Bob Lutz's philosophy behind his "seven laws" of business, explaining how that can be applied to making changes, transforming
Once Upon a Car
Language: en
Pages: 375
Authors: Bill Vlasic
Categories: Business & Economics
Type: BOOK - Published: 2011-10-04 - Publisher: Harper Collins

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Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle
Taken for a Ride
Language: en
Pages: 398
Authors: Bill Vlasic
Categories: Business & Economics
Type: BOOK - Published: 2000-05-30 - Publisher: William Morrow

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It was the deal heard round the world. In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the G
American Icon
Language: en
Pages: 434
Authors: Bryce G. Hoffman
Categories: Automobile industry and trade
Type: BOOK - Published: 2012 - Publisher: Three Rivers Press

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A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought