Cases on Strategic Social Media Utilization in the Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector
Author :
Publisher : IGI Global
Total Pages : 433
Release :
ISBN-10 : 9781466681897
ISBN-13 : 1466681896
Rating : 4/5 (896 Downloads)

Book Synopsis Cases on Strategic Social Media Utilization in the Nonprofit Sector by : Asencio, Hugo

Download or read book Cases on Strategic Social Media Utilization in the Nonprofit Sector written by Asencio, Hugo and published by IGI Global. This book was released on 2015-02-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.


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Cover -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Acknowledgments -- 1 Introduction --