Download or read book Character of a Corporation written by Rob Goffee and published by . This book was released on 2002-09-05 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola, Disney, Nike, and Hewlett-Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet corporate culture remains the most underutilized weapon in business because most companies are intimidated by its intangibility, convinced of its secondary importance to the "harder" components of their strategic plans, or simply don't know how to assess culture or fix it. Drawing on 15 years of research and consulting with high-profile companies, The Character of a Corporation explores how a company's "character" can make the difference between short-term burnout and a sustainable long-term edge and how anyone, from senior-level executive to middle manager, can identify and thrive within their company's culture.