Download or read book Chinese Outbound Tourism 2.0 written by Xiang (Robert) Li and published by CRC Press. This book was released on 2016-02-03 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt