Download or read book Competitive Advantage Strategy in Cultural Heritage Management written by Konstantina Liwieratos and published by British Archaeological Reports Limited. This book was released on 2009 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at how cultural heritage and its funding can be integrated within broader contexts of marketing and tourism. It proposes a managerial model based on competitive advantage strategy, linking the preservation of cultural heritage to the economic interests of local communities through an integrated model of tourism and conservation.