Book of Donmon Teith

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing res

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based dec

In the 21st century, most businesses participate in globalization, whether by entering new markets worldwide or dealing with competitors from around the world.