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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
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Type: BOOK - Published: 2023-02-27 - Publisher: Springer Nature

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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consum
Advertising and Socialism
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Authors: Philip Hanson
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This title was first published in 1974.
Making Jews Modern
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Type: BOOK - Published: 2003-12-22 - Publisher: Indiana University Press

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On the eve of the 20th century, Jews in the Russian and Ottoman empires were caught up in the major cultural and social transformations that constituted moderni
Marketing Issues in Transitional Economies
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As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms fac
Selling to the Masses
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Authors: Marjorie L. Hilton
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Type: BOOK - Published: 2012-01-08 - Publisher: University of Pittsburgh Pre

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A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shapi