Contemporary Views on Marketing Practices, Chapter 1

Contemporary Views on Marketing Practices, Chapter 1
Author :
Publisher : Marketing Classics Press
Total Pages : 17
Release :
ISBN-10 : 9781613110034
ISBN-13 : 1613110030
Rating : 4/5 (030 Downloads)

Book Synopsis Contemporary Views on Marketing Practices, Chapter 1 by : Jagdish Sheth

Download or read book Contemporary Views on Marketing Practices, Chapter 1 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketin