Download or read book Counter Strategies in Global Markets written by O. Ploetner and published by Springer. This book was released on 2011-12-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.