Download or read book The Perfect Sales Piece written by Robert W. Bly and published by Wiley. This book was released on 1994-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.