Book of Donmon Teith

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes

Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to

"If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your s

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailin