Download or read book Culture and the 21st Century Consumer written by Iris Luanne de la Calzada and published by . This book was released on 2020-07-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not entirely new concepts, have become increasingly diverse and dynamic in form and interactions. Understanding the myriad of variables that are responsible for this cultural interplay is, therefore, an important consideration for future business leaders both in the local and international trading markets