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A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely o
Customer Experience Innovation
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This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan
Costovation
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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can y
Service Innovation: How to Go from Customer Needs to Breakthrough Services
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Type: BOOK - Published: 2010-06-25 - Publisher: McGraw Hill Professional

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Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem
Insights, Innovation, and Analytics for Optimal Customer Engagement
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Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org