Book of Donmon Teith

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the compe

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer i

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is