Customer Retention in the Automotive Industry

Customer Retention in the Automotive Industry
Author :
Publisher : Springer Science & Business Media
Total Pages : 369
Release :
ISBN-10 : 9783322845092
ISBN-13 : 3322845095
Rating : 4/5 (095 Downloads)
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Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson

Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.


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Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 75 %, Northumbria University, language: Engl