Book of Donmon Teith

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship

Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed b

A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to c

This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation